Klensmeden Birgitta – SEO-optimized website
Static marketing site built during a course at University West with a focus on technical and on-page SEO optimization.
My Role: Solo Developer – university course project at University West
2024
Tech Stack
HTML · CSS · SEO-best-practices
Problem / Context
A small craft business had no online presence. The university course required building a site with strong SEO fundamentals to drive organic discovery.
Goals
- Achieve a high Lighthouse SEO score
- Implement structured data for local business rich results
- Use semantic HTML and proper meta tags throughout
- Build without a framework for maximum performance
Challenges
- Writing all structured data (JSON-LD) by hand with no tooling
- Balancing visual design with pure CSS and no utility framework
- Ensuring accessibility and semantic structure without a component system
Key Technical Decisions
- Pure HTML/CSS for maximum performance – no build step needed
- JSON-LD structured data for LocalBusiness schema
- Semantic HTML elements (article, section, nav, main) for machine readability
- Open Graph meta tags for social sharing previews
Results / Impact
- Lighthouse SEO score of 100
- Lighthouse Performance score above 95
- Demonstrated deep understanding of technical SEO for the university course
What I Would Improve Next
- Add a blog section for content marketing and long-tail SEO
- Integrate Google Analytics for organic traffic monitoring
- Add a booking/contact form with email backend